SBN Group Cookie Policy
This policy explains how cookies and similar technologies are used across the websites, digital services and platforms connected to the SBN Group.
1. What cookies are
Cookies are small text files that websites send to the user’s browser and that may be stored on the device used for browsing.
In addition to cookies, similar technologies may be used, such as pixels, tags, scripts, local storage, online identifiers and measurement tools.
2. How we use them
The websites of the SBN Group use cookies and similar technologies to ensure the proper functioning of the pages, improve security, remember preferences, analyse traffic and, where consent has been provided, measure advertising campaigns, improve the browsing experience or provide more relevant content.
3. Cookie categories
| Category | Description | Consent |
|---|---|---|
| Technical cookies | Necessary for website operation, security, navigation and consent management. | Not required. |
| Preference cookies | Store settings such as language, user choices or display preferences. | Depends on the function performed. |
| Statistics cookies | Collect information on website usage and performance. | Required when not fully anonymised or provided by third parties. |
| Marketing cookies | Used for advertising, conversion tracking, remarketing and campaigns. | Required. |
| Third-party cookies | Set by external providers such as Google, Zoho, YouTube, Maps or social networks. | Required when not technical. |
4. Services used
The websites of the SBN Group may use different services depending on the domain, company, business unit, language, campaign or active digital project.
| Service | Use | Indicative category |
|---|---|---|
| Complianz | Management of the cookie banner, consent, preferences and cookie documentation. | Technical / preference |
| Google Tag Manager | Centralised management of tags and scripts. Individual tags are activated according to their category. | Depends on the tags loaded. |
| Google Analytics 4 | Statistical analysis of traffic, events, interactions and website performance. | Statistics |
| Google Ads | Conversion measurement, advertising campaigns, remarketing and ad optimisation. | Marketing |
| Zoho | CRM, forms, chat, newsletters, commercial automation and user experience analysis. | Functional / statistics / marketing depending on the service. |
| YouTube, Google Maps, OpenStreetMap | Videos, maps, company locations and embedded content. | Functional / third party. |
5. Google services
The websites of the SBN Group may use Google tools for statistical analysis, tag management, conversion measurement and advertising campaigns.
Google Tag Manager allows tags and scripts to be managed centrally. Google Analytics 4 helps measure traffic, events and performance. Google Ads enables conversion measurement, campaign tracking and advertising activities.
The website may also use Google Consent Mode v2 to communicate the user’s consent status to Google. Tools that require consent are activated only according to the preferences expressed through the cookie banner.
6. Zoho services
The SBN Group may use the Zoho platform to manage relationships with customers, prospects, suppliers, website users and recipients of corporate communications.
The use of individual Zoho services may vary depending on the website visited, the business unit involved or the specific request submitted by the user.
| Zoho service | Purpose | When it may be used |
|---|---|---|
| Zoho CRM | Management of commercial contacts, enquiries, leads and business opportunities. | When the user submits a request or contacts the Group. |
| Zoho WebToLead | Automatic transfer of data submitted through contact forms to the CRM. | When the user fills in a form connected to the CRM. |
| Zoho Forms | Collection and management of information through online forms. | For enquiries, registrations, applications or specific data collection activities. |
| Zoho SalesIQ | Live chat, real-time assistance and interaction with visitors. | When a chat or online support function is active. |
| Zoho Campaigns | Newsletters, invitations, informational and commercial communications. | Only for communications based on consent or another applicable legal basis. |
| Zoho PageSense | Heatmaps, UX analysis, testing and page optimisation. | Only when active and according to the cookie preferences expressed by the user. |
| Zoho Social | Organisation and management of the Group’s social media activities. | For editorial activities, social media management and digital campaigns. |
Zoho services involving cookies, tracking, behavioural analysis, heatmaps or marketing activities are activated in accordance with the preferences expressed by the user through the consent management system.
7. Consent management
On the first visit, users may accept all cookies, reject non-essential cookies or customise their preferences by category.
The preferences expressed are stored for 12 months, unless consent is withdrawn earlier, cookies are deleted from the browser or technical changes require consent to be requested again.
Consent can be changed or withdrawn at any time through the “Manage consent” link available on the website.
The “Manage consent” link may be placed in the footer or as a fixed button to reopen the cookie preferences panel.
8. Managing cookies from your browser
Users can also manage, block or delete cookies through their browser settings.
Disabling technical cookies may affect the proper functioning of certain areas of the website.
9. Cookies used on this website
The list of cookies actually used on the website may change over time depending on the tools active, technical updates and services used by the SBN Group.
For this reason, cookie management is handled through the consent panel, which allows users to view the available categories, change their preferences and withdraw consent at any time.
| Category | Examples of services | Purpose | Consent duration |
|---|---|---|---|
| Necessary | WordPress, Complianz, website security | Technical operation, navigation, security and storage of cookie preferences. | Up to 12 months |
| Statistics | Google Analytics 4, Zoho PageSense | Traffic analysis, website performance, interactions and user experience improvement. | Up to 12 months |
| Marketing | Google Ads, remarketing, newsletters and digital campaigns | Conversion measurement, advertising campaigns and relevant communications. | Up to 12 months |
| Functional | Zoho Forms, Zoho SalesIQ, maps, embedded videos | Forms, chat, interactive content, maps and advanced website features. | Up to 12 months |
You can change or withdraw your preferences at any time through the “Manage consent” link available on the website.
10. Privacy contacts
For requests relating to this Cookie Policy, consent management or the exercise of privacy rights, users may contact the SBN Group privacy contact.
| Company | SBN S.r.l. |
|---|---|
| Privacy contact | Marino Borsari |
| info@sbn-srl.it |